HI! I'M DUYGU,
client work
AI-Powered Purchase Order Tool
UX Audit
ENHANCING USABILITY AND
INTERACTION QUALITY BY RESOLVING FRICTION POINTS ACROSS THE JOURNEY
Project Type: UX Audit · Heuristic Evaluation · Usability Testing
My Role: UX Designer
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White Paper
UI & Layout Design
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Award Submission
Visual Design
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projects
StyLeaF
“makes you aware of your fashion impact and offers offset options "
UX/UI Design
Built a research-driven UX/UI experience, turning insights into a clear sustainability flow, raising fashion impact awareness, and guiding users toward conscious offset decisions.
Booking.com
Interaction Design
Improved Booking.com’s accommodation search and room selection by resolving usability issues and redesigning key flows for clearer decisions and a smoother booking experience.
UI Design
Designed a glowing headphone control experience with intuitive presets, ANC features, and a refined equalizer that helps users personalize their sound effortlessly.
Activity Tracker
UI Design
Designed a complete UI system for an activity tracking app, defining colors, components, and layouts to build a clear and engaging workout experience.
UX Design
Conducted user interviews and usability tests, mapped insights in Airtable and Miro, added heuristic analysis, built personas, and created benchmark-backed UX/UI improvements.
BikeMatch
Design Thinking
Created an end-to-end design thinking flow by researching cyclist needs, mapping insights, and shaping wireframes into a clear, intuitive UI for confident bike-matching decisions.
about me
Hi, I'm Duygu.
A UX/UI designer who brings clarity, empathy, and a strong sense of ownership to every project. I turn complexity into simple, intentional experiences shaped by collaboration, quality, and thoughtful problem-solving.
