HI! I'M DUYGU,
client work

AI-Powered Purchase Order Tool
UX Audit
ENHANCING USABILITY AND
INTERACTION QUALITY BY RESOLVING FRICTION POINTS ACROSS THE JOURNEY
Project Type: UX Audit · Heuristic Evaluation · Usability Testing
My Role: UX Designer
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White Paper
UI & Layout Design
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Award Submission
Visual Design
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projects
StyLeaF
“makes you aware of your fashion impact and offers offset options "
UX/UI Design
Booking.com
Interaction Design
Improved Booking.com’s accommodation search and room selection by resolving usability issues and redesigning key flows for clearer decisions and a smoother booking experience.
UI Design
Designed a glowing headphone control experience with intuitive presets, ANC features, and a refined equalizer that helps users personalize their sound effortlessly.
UI Design
Designed a complete UI system for an activity tracking app, defining colors, components, and layouts to build a clear and engaging workout experience.
UX Design
Conducted user interviews and usability tests, mapped insights in Airtable and Miro, added heuristic analysis, built personas, and created benchmark-backed UX/UI improvements.
BikeMatch
Design Thinking
Created an end-to-end design thinking flow by researching cyclist needs, mapping insights, and shaping wireframes into a clear, intuitive UI for confident bike-matching decisions.
about me
Hi, I'm Duygu.
A UX/UI designer who brings clarity, empathy, and a strong sense of ownership to every project. I turn complexity into simple, intentional experiences shaped by collaboration, quality, and thoughtful problem-solving.
Artwork created by me
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Curious about what we can create together?
©2025 Duygu Tahoglu Adibelli. All rights reserved.














